Ever scrolled through Instagram or watched a YouTube ad and felt like brands are getting… cheeky? Like they’re winking at you through your screen? Well, that’s the digital industry for you. These companies are no longer just selling products or services—they’re cracking jokes, borrowing memes, and sliding into your DMs (okay, not literally).
Let’s talk about how brands are making noise, going viral, and staying in your head (rent-free).
The Zepto Effect: “Manyavar Chahiye? Manyavar in 10 Minutes!”
Zepto—the quick commerce brand—is doing more than delivering groceries. It’s delivering punches to traditional advertising with lines like this.
Why wait for the shaadi season when Zepto promises everything in 10 minutes? It’s a playful jab at our “need-it-now” culture, and honestly, we’re here for it. Groceries or Manyavar outfits, these ads make you chuckle, then download their app (sneaky, right?).
Shaadi.com Gets Playful: “Var Chahiye?”
The OG matchmaking site decided to flex its humor muscles.
With a campaign that’s less about heavy-duty promises of eternal love and more about LOLs, Shaadi.com has positioned itself as the cool elder sibling of the wedding industry. Their tagline feels like your friend nudging you: “Var chahiye?” Translation: It’s time to get serious (but not too serious).
AstroTalk Says, “Var Kyu Chahiye?”
AstroTalk took Shaadi.com’s playful line and flipped it. Because why stop at matchmaking when you can throw astrology into the mix? “Var kyu chahiye?” asks AstroTalk.
Let’s consult the stars before swiping right or saying “I do.” They’re diving into the whole “Is this even meant to be?” vibe, and TBH, it’s making us rethink our life decisions.
Happy Hour’s Savage Move: “Ex Kyu Chahiye?”
Why cry over spilled milk (or an ex) when Happy Hour’s got you covered? With “Ex kyu chahiye?” they’re cheekily throwing shade at all your heartbreak blues.
And let’s be real, the answer is always a drink, a party, and moving on. Cheers to the sassiest tagline in the room.
What’s the Big Deal?
Here’s the thing: These brands aren’t just making jokes. They’re making connections. By using humor, cultural references, and that “oh-so-relatable” tone, they’re sneaking into your brain and staying there.
Whether it’s nostalgia for traditional taglines or a new spin on everyday dilemmas, they’re giving you something to remember—and talk about.
How You Can Get in on the Action
- Think Like a Meme: Stay relevant. If it’s trending, it’s your playground.
- Be Cheeky, Not Cringe: There’s a fine line between funny and awkward. Walk it carefully.
- Talk to Your Audience, Not at Them: Sound like a friend, not a salesperson.
- Keep It Short and Sweet: The best punchlines don’t need explaining.
The digital industry is a noisy place, but brands that know how to speak the language of their audience? They’re not just making noise—they’re making music. So, whether it’s Manyavar in 10 minutes, a star-approved shaadi, or the perfect rebound drink, one thing’s clear: the digital noise machine is just getting started.
